Hulu Unveils Ad-Free Service

Hulu are set to compete with Netflix and Amazon Prime Video as it launches a new video-streaming site with no advertisement. The reasoning behind this is due to many Hulu users complaining about the excess amount of commercials when streaming a program online.

The ‘No Commercial’ plan was announced on Wednesday and will cost $12 per a month, this is 50% more expensive than the cheaper Hulu option which features ads and costs $8 per month. Although, it is important to note that not all programs will be ads free when using the’No Commercial’ Hulu plan.  Seven Hulu shows — “New Girl,” “Scandal,” “How to Get Away With Murder,” “Grey’s Anatomy,” “Once Upon a Time,” “Agents of Shield” and “Grimm” will feature ads before and after the program as Hulu has inability to secure the necessary streaming rights.

Netflix, who boasts 41 million subscribers in the US,  charges new subscribers $9 a month for its service; while another big competitor, Amazon, charges 8.25 per month (in the form of a $99-per-year subscription). Hulu currently has only 9 Millions users in the US and Hulu CEO Mike Hopkins expects a “solid majority” of Hulu’s subscribers to sign up to the lower-priced Hulu service.